The Handshake 1
We hold an initial meeting to discern if our companies are a good fit for each other. This is a partnership and if you don't succeed, we don't succeed
. We will move heaven and earth to bring you all the high quality leads you want, but it's up to you to turn them into sales and happy customers. There's only so many Honey Badgers in our Den and because we work so hard for our customers, we can't work with everyone. You can decide if our approach is right for your company and products
The First Lead Pipeline2
You will need to identify a particular product or service for us to market initially and help us to understand who your ideal customer for that product or service is. We'll start with one but then grow from there quickly. Together we'll decide on a target cost per lead
and number of leads per month
The Pitch 3
We will work with you to write a pitch that effectively sells
your company and the product or service we're marketing. We'll tell a story
, and combine that with testimonials
and other elements to create a web page that will win you prospective customers
and convince them to contact you. Think of it as taking everything you would say to a prospect at a trade show or other encounter translated into an engaging Landing Page.
The Offers 4
We have to give people a reason
to consider you instead of your competition. An offer is anything of value to your customer that we can present. It could be a coupon, sale or complementary consultation. It could also be something less direct, like how long you've been in business, your hours or your location. Initially we like to test at least 3 offers at once, but sometimes we go through half a dozen before we arrive at something that resonates
with a given audience. Every offer we test will be on your ads around the internet and at the top of the landing page those ads click to. Different offers will work with different audiences and some times multiple offers in rotation to the same audience do well. Sometimes offers grow stale and need to be changed monthly or quarterly.
The Audiences 5
If you are selling something people are looking for this usually means buying keywords on Google
. If people aren't searching, or keywords are too expensive, we will start out with Display Advertising. Display Audiences can be very powerful
for all customers, especially in high competition markets where keywords are very expensive. We buy audiences around certain families of keywords, certain kinds of websites, certain user behavior (cookies), visit history (retargeting), Company, education and industry (Linked In
), hobbies, interest, or age (Facebook
We create an ad for every offer we are testing tailored to each audience. The ads catch the eye
while respecting your brand and presenting
your offer in a compelling way. Ads are bridges
that bring prospects from the site they are on to your website.
To get a lead, you need to show the right message to the right person
. If we aren't getting leads we've got the wrong audience or the wrong offer or both. Once we find a offer that resonates with an audience we optimize to maximize the number of leads we are getting at your target cost per lead
. We do this be tuning the ads and removing low performing segments of the audience. If an un-refined audience is a block of marble, the refined audience is the sculpture that remains after you remove the parts that don't belong.
The Next Pipeline8
If everything goes well, you'll likely want to increase the lead volume
We can grow in two ways. The first is to take the existing products and services we are marketing and find new audiences
to offer them to. Using the above process, we try different offers with new audiences until we find one that works and then optimize. The second is to begin marketing another area of your business, a new product or service or an existing one but in a new way
to a completely different market. There are so many different possible audiences on the internet and so many creative ways to slice most businesses product sets that the growth options are usually staggering.